Bianca served as Creative Director on the design + execution team for a project that received the SITE Crystal Award 2021.
Category: Most Creative Solution Deployed at a Time of Crisis
Partnership: H&R Block and Maritz Global Events
The Client Success Story: Link to Case Study
The partnership between H&R Block and Design Studio by Maritz Global events, where Bianca serves as an adjunct member of the design team, provided for a one-of-a-kind incentive experience centered on the individual achievements of sales leaders for H&R Block.
With the visionary leadership of Timothy Simpson, we designed and delivered a truly differentiated approach to incentive travel for H&R Block on a very short turnaround. 🏆🏆🏆
The task: to design and execute, an individualized bucket list experience for all of the top 40 performers for H&R Block, with less than a 10-week period to design and deliver each of the unique experiences.
To do this, we surveyed and interviewed each individual honoree-with the aim of discovering just what would feel like a true experience gift to recognize their individual contribution to the company's sales goals. We then went to work charting out each individualized experience or investment in their well-being. From there, we provided white-glove concierge service to each individual to ensure the design of their reward truly met their bucket list needs and ensured rest and downtime for the top performers.
This innovative project is a guiding light for tailored, individualized experiences that enable companies and leaders to meaningfully invest in a person's well-being through recognition of a job well done. I am so proud of the recognition earned for this program by Site Global.
I learned so much from an experience delivery standpoint and now have a greater appreciation of the power of incentive experiences where the individual is at the center of all design decisions made in crafting the delivery of the program. 👏🏽 👏🏽 👏🏽